Online Media
New Media
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Social Media- Websites and applications that enable users to create and share content or to participate in social networking.
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Digital Media- Digital media is digitised content that can be transmitted over the internet or computer networks. This can include text, audio, video, and graphics. This means that news from a TV network, newspaper, magazine, etc.
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Old Media
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Radio-The definition of radio is relating to a device that uses electromagnetic waves for communication. An example of radio used as an adjective is in the phrase "radio station," which means a particular station that broadcasts news and or music.
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TV- Is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound.
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Newspapers- A newspaper is a periodical publication containing written information about current events. Newspapers can cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns.
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Books- a written or printed work consisting of pages glued or sewn together along one side and bound in covers.
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In Media we question the person/ co-operation behind the media. The communication between 'sender' and 'receiver' a way the receiver can communicate and question the sender.
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How media products are shared:
The news generation of UK media power players re ditching the traditional gatekeepers and going straight to their audiences via the web.
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'Manufacturing Consent'- The Political Economy of the Mass Media is a book written by Edward S. Herman and Noam Chomsky, in which the authors propose that the mass communication media of the U.S. "are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalised assumptions, and self-censorship, and without overt coercion", by means of the propaganda model of communication.
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The Power of the Media:
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Religion: Media can shape the way people view certain religions as it has control over what events or practices are broadcasted to the world.
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Education: The way people acquire new information, whether that information is bias or not doesn't matter if the viewer has no knowledge of the subject.
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Ideological state appeal (ISA) + Restructure state appeal (RSA): Both are tools used to control people using the media.
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The New Media Marketplace
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This means companies can sell products that both popular and unpopular due to the fact that they have no restrictive shelf space to pay for when selling their products online. This also benefits companies selling music or film as their customers can buy it on demand or stream it onto their device instantly. Allowing new creators an easier advertising platform, furthermore an increase in their customer reach.
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New media marketing centres on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new media to engage potential and current customers. New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. The objective of all new media marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales.