FILM PROMITIONAL WEBSITE 

 

Conventions of a Website

 

Navigational features: These are clearly displayed on a web page and are essential in guiding the user through the content contained on a site. When web designers are building a website, the navigational features are among the most important to get right.

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Web banner: This is the title or header image of a web page and it works in the same way as a newspaper masthead or magazine title. It aims to attract an audience and indicates the type of content available. It does this through choice of image and selection of font.

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Flash elements: These design options allow web designers to incorporate animations and interactive content into a website

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Advertisements: Though not all websites carry advertisements, many do as it helps generate revenue from site visits. 

 

Multimedia features: This is the use of images, video, text and audio on a website to present information in an engaging and effective way. These features can help make the content more entertaining and informative. 

 

Web links: When links direct a user to another page on the same website they are 'internal links' and when they direct a user to the pages of another website they are 'external links'.

 

Interactive elements: These allow the user to contribute to the website by taking part in forums, surveys, games, quizzes, or by commenting on an article. In turn, the audience may be inspired to produce blogs and vlogs using platforms like YouTube, Tumblr or WordPress, which encourage interactivity from site visitors.

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Research into Film Promotional websites 

The promotional website for your film is one of the most important tools for promoting and (eventually) distributing your film.

Your film website will provide an overview of your film, including why you made it and why your audience should care.

As with any business promoting products, your film website needs to be responsive, well-designed, and professional.

 

Black Swan

http://www.foxsearchlight.com/blackswan/

The Promotional Website for 'Black Swan' consists of the film poster, next to its genres, running time and a paragraph exploring the film's story. There are interactive buttons below the paragraph, with options such as, 'watch trailer', 'buy on Blueray' and 'buy on  Itunes'. As you scroll down the page, there is a suggestive section for similar films by the same production company. There is also a social section where you can sign up to be notified/ updated on new releases and information about the film. 

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The Favourite 

http://www.foxsearchlight.com/thefavourite/

The Website dedicated to the promotion of  'The Favourite' is packed full of information. The home page consisting of, a trailer on auto play, to engage the audience, a synopsis of the film, an interactive segment advertising tickets and the trailer. The heading banner includes, cast, director, story, videos and opening dates. This is important in the promotion of the film as a potential audience is able to research into the film and buz is created when posting behind the scenes and in the makeing of footage is very popular with film enthusiasts and directors. 

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Fight Club

https://www.foxmovies.com/movies/fight-club

The Movie website for Fight Club is easy to use and informative. The user is navigated to a home page consisting of a image taken from the film, informing the audience of what kind of mood/ genre the film is along with the title in a bold font above. As you scroll down the page, an informative section including the synopsis, genre, director and cast of the film. There is also a page dedicated to the purchase of the film and related movies by the same production company. 

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Boyhood 

http://www.ifcfilms.com/films/boyhood

The 'Boyhood' website opens, displaying an image taken from the film, informing the audience of what kind of mood/ genre the film is along with the title positioned in the bottom centre of the image. Under the image is a synopsis of the film itself. As you scroll down the page, an 'awards and nominations' section is revealed, this is good for publicity and advertising as an audience will be more encouraged to watch it if it is proclaimed by major critics. There is also a featured section which involves the trailer and an interview with the cast and director.  

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Investigate how important the website is to the promotion of the film.

By creating a website for your film, you're creating a promotion platform which allows you to Connect with Your Audience. Along with allowing your audience easy access to information about your production such as Awards and Laurels, basic information about the film itself or behind the scenes footage of the production of the film. By creating a website, buz is also created as it gives the audience a platform to discuss and explore the production. By featuring a trailer or teaser video, on your website is a great way to create hype around your product. Also by building a clear contact page for all inquiries, including everything from press requests to distribution queries to fans simply looking to learn more.

Do a paper-based plan of your website.

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Wix Templates 

 

 

 

 

 

 

 

 

 

A variation of templates gives me choice and an idea of what sort of style/ branding I want to create for my Website. After scouring the selection of templates, I decided on the 'News Blog' template as it was bold, eye catching and informative.

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Create a first draft of your website.

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Finished Promotional Website

https://rubysanders100.wixsite.com/wideeyed

 

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Audience Feedback 

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From looking at this website what genre do you think the film is?:

 

 

 

 

 

 

 

 

 

 

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Is the website informative?:

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